Brand Urbanism

Research & Ideas
March 07 , 2022

In increasing their sales, brands and companies also establish long-term relationships with a certain city in promoting their products. Brands also often invest in local communities and help develop those communities. Then, in creating a good city, planners should intervene in city management to balance the marketing interests of a company with elements of livability and city development. One of these can be achieved through the Public-Private-Partnership scheme, where the company will usually help finance environmental development in the community; this can then improve the good image of the brand in the community.

Author: Khumairoh

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